At the 14th China International Door Industry Exhibition and the second China integrated custom home exhibition, Bi Zhian, the marketing director of zhanzhi Tianhua wooden door, received an exclusive interview from the media
at the 14th China International Door Industry Exhibition and the second China integrated custom home exhibition, Bi Zhian, the marketing director of zhanzhi Tianhua wooden door, received an exclusive interview from the media
Bi Zhian, marketing director of zhanzhi Tianhua wooden door
there is a general view that standardized products may be more suitable for e-commerce, so is the wooden door industry suitable for e-commerce? Bi Zhian believes that wooden enterprises are also very suitable for e-commerce
he explained: "There are similar cases abroad, especially in developed countries. With the gradual improvement and unification of the size of building openings, real estate openings and openings, especially now our engineering channels are also very important for the whole wooden door industry and sales, and a good prerequisite for engineering channels is the unification of doors and windows. On the basis of this situation, many of our engineering channels also cooperate from the network, Some engineering and online channels are very good channels for the promotion of our customized wooden doors. In every strong and developed wooden door enterprise, the proportion of engineering channel is more than 30% - 50%, so I personally think wooden door products are very suitable and important for the operation of e-commerce. "
for the recent hot topic of environmental protection, Bi Zhian believes that zhanzhi Tianhua wooden door still has a say in this. He said: "The biggest improvement of our paint door this year is the use of oil micro paint. Oil micro paint is a kind of paint used by world-renowned building materials and home furnishing enterprises. The biggest feature of this kind of paint is that it can cure instantly, and 95% of it will form a solid film. It has no volatilization, and its formaldehyde emission is 0. It is a truly thoroughly environmental friendly paint. The biggest feature that distinguishes it from normal paint is that it can cure instantly, It can improve the construction period. We all know that the construction period of paint doors in general wooden door enterprises is 35-50 days, and our original construction period is good in the industry, which is 35 days. However, with the use of oil micro paint, we can increase the construction period of paint doors to 25-20 days. Fortunately, this progress is infinitely close to the progress of our consumers' home decoration, and it can save consumers a lot of time costs, opportunity costs, etc., so it is not only a complete embodiment of environmental protection in essence, but also a great benefit to consumers' future progress of home decoration. "
in the interview, Bi Zhian also mentioned the Internet brand promotion plan of the enterprise: "In the future, we want to be like Alibaba, like Jack Ma, including Baidu Tencent, and we need to carry out some all-round cooperation with internet platforms. So what's the core? Because their e-commerce model, especially the wireless Internet model, is very perfect and mature. Now our next step in the Internet is to think about how to effectively connect our customized products with the wireless network. Because For the future, the development trend of the Internet in both China and the world is that wireless terminals are the king, so we will start to make significant moves in wireless this year in the future. "